PC and cellular sport revenues for Southeast Asia and Taiwan (better Southeast Asia) are anticipated to develop from $5 billion in 2019 to greater than $8.three billion in 2023, in keeping with a report by market researcher Niko Partners.
By 2023, the variety of avid gamers is anticipated to broaden dramatically as nicely. The variety of cellular avid gamers is anticipated to develop from 227 million now to 290.2 million in 2023, whereas the variety of PC avid gamers is anticipated to develop from 154.three million to 186.three million by 2023.
Proper now, the area has greater than 527 million smartphone customers, and that may develop to 679 million by 2023, Niko mentioned.
Roughly 40% of all smartphone customers play cellular video games. 5G is deliberate to launch in most GSEA nations in 2020, which is anticipated to spice up cellular gaming too.
Web consumer penetration in Southeast Asia and Taiwan is projected to move 99% by 2023, up from 77% in 2019, with a lot of this through smartphones.
Above: Esports is scorching amongst Southeast Asian cellular avid gamers.
Picture Credit score: Niko Companions
Esports is an important driver of development within the video games trade in Asia, with an amazing majority of Asia’s avid gamers actively enjoying or competing in esports video games. Certainly, 95% of PC avid gamers within the area interact in esports, whereas 90% of cellular avid gamers play esports.
The area’s main video games firm, Singapore-based Sea Corp.’s Garena enterprise unit, scored an enormous hit with Free Hearth. The cellular sport not too long ago surpassed $1 billion in income globally and is the No. 1 battle royale sport, with extra customers than Fortnite and PUBG mixed within the area.
“Not solely is Southeast Asia a rising video games market, it is usually the guts of esports globally,” mentioned Lisa Cosmas Hanson, managing associate of Niko Companions, in an interview with GamesBeat. “And a Southeast Asian firm Garena has crossed $1 billion in revenues. It means it’s a area that ought to not be missed.”
Niko’s methodology included a gamer survey; interviews with quite a few executives at main firms; traits evaluation on key matters resembling esports, main video games, and sport firm market share estimates; lists of main video games, drivers, and inhibitors for development; laws; consumer acquisition; video games distribution; {hardware}; funds; and extra. The cellular report is here and the PC report is here.