Sponsored by Cvent
Whether or not you’re internet hosting or sponsoring occasions, while you combine occasions into your general advertising and marketing combine, every one turns into a possibility to succeed in, interact, and convert new clients. Find out how they'll take a central function in driving adoption, boosting loyalty, and opening up new methods to upsell and cross-sell on this VB Stay occasion.
Are occasions nonetheless related in a digital world? Effectively, nearly 70% of CMOs say in-person occasions are extraordinarily or very important in accelerating the gross sales cycle. Occasions can supply a whole lot and even hundreds of high-value interactions with a extremely certified viewers. If carried out proper, they end in a measurable increase in adoption, elevated loyalty, and a larger variety of upsell and cross-sell alternatives.
The issue is that entrepreneurs are treating occasions like an offline channel.
Live events are a robust technique to accumulate important advertising and marketing knowledge — while you’re face-to-face along with your buyer, you possibly can seize an incredible quantity of knowledge, a few of which you’d by no means be capable of seize digitally. Engagement knowledge turns into unambiguous, as a result of attendees are making their curiosity clear with each session they be part of, the appointments they make, and the cubicles they go to. And the leads you seize are virtually at all times scorching.
However too usually, this knowledge all leads to a silo, as a result of there’s nonetheless a disconnect between your occasions and your general advertising and marketing technique. However how can or not it's shared successfully, and effectively built-in into the massive image, when your occasion entrepreneurs are nonetheless utilizing old school, offline methods to seize all that info, and knowledge simply turns into fragmented and misplaced?
Occasion entrepreneurs can transfer previous the sign-up sheets and enterprise card fishbowls, as a result of occasion know-how has considerably matured. Extra importantly, probably the most highly effective options are absolutely fused with the know-how you’re already accustomed to and depend on — your advertising and marketing automation and CRM platforms. Meaning entrepreneurs can automate and scale their occasion advertising and marketing actions to amplify reside occasion outcomes.
Automated knowledge seize means it’s dependable and constant throughout your entire contact factors, and the data you collect can instantly be added to your current workflows, the place your gross sales and advertising and marketing groups can instantly activate it.
You’re constructing a 3-D profile of your attendees as they transfer by way of the entire occasion cycle, from curiosity within the convention by way of registration, attendance, engagement, and habits all through the occasion, in addition to post-event curiosity.
And the number of info you possibly can seize with occasion know-how is large. It’s simpler to maintain monitor of what periods they’re attending, cubicles they’re visiting, and appointments they’re making. With an occasion app, you possibly can personalize your attendees’ visits to enhance engagement, add real-time suggestions with cellular occasion app polling and in-app session score, supply reside digital Q&As, add a portal to your social media presence to additional increase engagement and consciousness, and extra.
After the occasion, that goldmine of knowledge is already built-in into your advertising and marketing programs, however then you have got extra alternatives than ever to comply with up, with post-event surveys, efficient social media posts and focused emails, and extra.
Plus, making your occasion digital-first implies that your on-line presence is extra highly effective than ever, and likewise absolutely built-in into your advertising and marketing stack. Microsites could be absolutely built-in into your general advertising and marketing technique, together with product pages, occasion info pages, and strong registration pages that seize extra attendee info, comparable to session curiosity, shopping for intent, any demographic info they’re keen to share, and extra.
And that’s simply the tip of the iceberg.
For a full overview of how occasion know-how can create a extra vivid image of your prospect than another advertising and marketing channel, and the best way to show your occasion’s worth with pipeline and income attribution, don’t miss this VB Stay occasion.
Don’t miss out!
You’ll learn to:
- Pitch occasions as an necessary a part of a holistic advertising and marketing technique to management
- Run an built-in occasion advertising and marketing program and optimize it for achievement
- Seize the info that uncovers attendee habits at occasions
- And extra!
Audio system coming quickly!